Content Specialist
ShopThing
Toronto, ON, Canada
Posted on Aug 22, 2025
About This Role:
ShopThing is a dynamic shopping marketplace that connects top brands with a passionate community of sellers and customers. We’re building something truly unique: an interactive marketplace that connects people with the brands they love, offering incredible deals in real-time. It’s not just about shopping—it’s about creating an entirely new experience!
What You'll Do:
Content Creation
- Be the face of ShopThing: film, edit, and publish short-form video content daily (Reels, TikToks, Stories) with a focus on fashion, lifestyle, and viral trends.
- Develop engaging storylines, voiceovers, and visual hooks that stop the scroll and drive engagement.
- Collaborate with the marketing team to produce trailers, teasers, and live content for app events and upcoming campaigns.
- Jump on relevant TikTok and Instagram trends quickly, adapting them to fit ShopThing’s voice and audience.
Social Media Presence
- Upload product stories on Instagram, showcasing new products.
- Maintain a consistent, engaging presence across Instagram, TikTok, etc.
- Engage with our audience: reply to comments, answer questions, and represent ShopThing’s community voice.
Growth & Strategy
- Pitch and test new viral content formats weekly, with an eye for what’s trending and what drives conversions.
- Align content with events, and marketing campaigns to maximize impact.
- Track and analyze content performance, using data to inform creative decisions and iterate for stronger results.
Who You Are
- Comfortable on camera — you love being in the spotlight and know how to engage an audience with confidence and authenticity.
- Content obsessed — deeply immersed in TikTok, Reels, and fashion/lifestyle creators; you understand what’s trending and why.
- Creative storyteller — skilled at translating products into entertaining, relatable, and shareable content.
- Marketing-minded — you think like a strategist, always connecting content back to the customer journey and conversions.
- Agile & fast-moving — thrive in a high-volume, trend-driven environment with tight turnarounds.
- Detail-oriented & organized — sharp with captions, posting schedules, and tagging accuracy.
- 1–2 years of experience in content creation, social media management, or influencer/brand collaborations. Experience with editing tools (Canva, Adobe Suite, CapCut, etc.) is a plus.
Why Join Us?
- Be the face of a disruptive brand reshaping how people shop and sell.
- Collaborate with a dynamic team passionate about fashion, entertainment, and technology.
- Access exciting products, creator partnerships, and behind-the-scenes fashion moments.
How to Apply
Send your resume, a short note about why you’d be a great fit, and 2–3 samples of your content (Reels, TikToks, or Stories where you’re on camera) to ava@shopthing.com.